Three Ways Sportsbooks Use Biases to Increase Profits


A certain bias exists in human nature when it comes to betting on sports. In sports betting, bettors have a tendency to take favorites, and sports fans tend to “ride the coattails” of perennial winners. These biases are often exploited by sportsbooks to increase their profits. Let’s examine three common biases in sports betting and discover how they can be used by these sportsbooks to make more money. Listed below are some of the most common examples.

Circa Sports

Circa Sports, the retail sportsbook arm of Full House Resorts in Las Vegas, will open its doors in Illinois later this year. The partnership comes after Circa has made its name in Las Vegas, where it offers mobile wagering and is expanding into four other states. It will be the first time that Circa is expanding out of Nevada. The new location will open at the American Place resort in Waukegan, Illinois, and will offer online wagering through an app.

Circa is one of the largest sportsbooks in the world, and it is now expanding to other states. With aggressive betting limits and competitive odds, Circa is poised to become a force in the U.S. market. While the company is relatively new, it is already gaining a loyal fan base and is expanding rapidly. Here are a few reasons why Circa is worth checking out. A: It’s a labor of love. Circa’s idea maker, Matthew Metcalf, has been interested in the sportsbook market for a long time. He spent countless hours researching the industry and developing a system that works for the average bettors.


The DraftKings sportsbook has a reputation for security, but what about their referral program? This sports betting site encourages new customers to refer friends and family members to the site. To qualify, you must share a tracking link through any promotional means online. Once a referral makes a deposit, and deposits at least $5, you will be credited with $50 worth of free bet credit. You must use it within 30 days.

The user interface of the DraftKings sportsbook is easy to use, and it’s easy to create an account. You’ll need some basic information, including your Social Security number. This is critical if you plan on making any type of online sports wager. In addition, draftKings asks you to provide your current location, and it uses geolocation technology to determine your geographical location so that you can bet where you’re located.


If you’re a regular bettor and are sick of playing fantasy football all season, you can visit the FanDuel sportsbook for betting instead. You can bet on your favorite teams and get enhanced odds and additional cash when your team wins. There are a variety of betting markets, and you can search for them by category, including A-Z sports. For more information, visit the FanDuel sportsbook’s website.

While FanDuel may have a name you recognize, they have yet to expand their offerings to include sports like soccer and cricket. If you’re looking for a sportsbook with a wider variety of games, consider SugarHouse or DraftKings. The sportsbook was recently acquired by European betting giant Betfair and is part of the FanDuel Group. Its online platform is easy to use, fast, and intuitive. The website features an eye-catching banner that highlights its “Betting FAQ” section. You can also find a mobile app for both iOS and Android.